About Finnid Foundation

Building card-led journeys for rural, agri & MSME growth

Finnid Foundation is a Section 8 company headquartered in Lucknow. We connect government missions, market demand and ground capacity through modular "cards" that clarify the next action for every stakeholder.

Awareness cards mobilise communities, advisory cards build compliance-ready projects and implementation cards deliver measurable outcomes alongside partners across India.

2017 Foundation year
45+ Domain experts on cards
5000+ Entrepreneurs mentored
24 states Delivery footprint
Our blueprint

Cards stitched to the realities of rural enterprises

The foundation started with a simple observation: policy intent rarely translated into field execution because instructions were fragmented. Cards bring awareness, advisory and implementation steps into one accountable flow.

Awareness cards

Micro campaigns, vernacular explainers and volunteer-led desks that unlock scheme literacy and community buy-in.

  • Roadshows, gram sabha toolkits and digital drip journeys
  • Eligibility helplines with escalation playbooks
  • Alliances with FPOs, SHGs, cooperatives and youth clubs

Advisory cards

Sector experts co-create DPRs, compliance calendars and risk frameworks aligned to each mission's guidelines.

  • Financial modelling, viability analysis and policy mapping
  • Go/no-go checkpoints with bank and department interfaces
  • Leadership coaching and governance routines

Implementation cards

On-ground squads that drive mobilisation, training, market access and reporting with transparent scorecards.

  • Volunteer pods, empanelled consultants and technology partners
  • Impact dashboards and utilisation tracking
  • Market linkage, branding and customer acquisition support
Leadership & knowledge partners

Specialists who design and audit every card journey

Ms Ritu Jain

Ms Ritu Jain

Co-founder & CEO

Leads ecosystem partnerships, multi-state program design and governance for foundation missions.

Mr Manoj Kumar

Mr Manoj Kumar

Strategic Advisor

Anchors agri & cooperative finance, blending government subsidies with institutional capital.

Mr Govind Kumar

Mr Govind Kumar

Knowledge Partner

Champions climate-smart energy and farmer collectivisation models integrated into implementation cards.

Mr Prakhar Mishra

Mr Prakhar Mishra

Digital Strategy Partner

Designs volunteer funnels, analytics dashboards and communication playbooks.

Mr Om Gupta

Mr Om Gupta

Data & Innovation Partner

Builds decision-support tools, dashboards and data partnerships that evidence impact.

Values we live by

Human-centred, data-backed and purpose-driven cards

People first

Hybrid teams, learning pathways and wellbeing policies enable our people to deliver in challenging contexts.

Stakeholder trust

Transparent checkpoints, shared dashboards and responsive helpdesks keep entrepreneurs and partners informed.

Nation impact

Every card contributes to resilient livelihoods, green practices and inclusive growth in alignment with national missions.

Let's co-create your next impact story

Whether you are an entrepreneur, volunteer or institutional ally, we will assemble the right deck to deliver measurable outcomes.